Wholesaler vs Distributor: What Are Their Roles and Differences?

Find out what makes wholesalers and distributors different—who they are, the value they bring, and when it makes sense to work with each.

Description Key takeaways

About this episode

Confused about the difference between wholesalers and distributors? Discover the key distinctions, explore supply chain basics, and get practical tips for finding the right distributor—plus learn the challenges to watch for in wholesale distribution.

Key Takeaways

What is a supply chain: It’s the network of steps involved in producing and delivering a product to customers.
Wholesale benefits: Buying in bulk helps businesses reduce costs and maximize resale opportunities.
Wholesalers vs. distributors: Distributors often provide added value through services like marketing and logistics support.
Choosing a distributor: Success depends on doing your research, communicating clearly, and finding partners aligned with your goals.
Wholesale challenges: Common hurdles include inventory risk, pricing pressure, and maintaining strong supplier relationships.