From Home Business to a Growing Warehouse (ft. XXL Scrunchie & CO)

What began as a handmade Christmas gift quickly grew into a thriving business—one that even caught the attention of Dragon’s Den investors!

Description Key takeaways

About this episode

In this episode, Tina takes us from her start as a mural artist to running XXL Scrunchie out of a warehouse, sharing the challenges and lessons she’s picked up along the way. We also explore how she built a strong community around her brand and her views on US tariffs affecting small businesses. Tune in for an inspiring conversation about growth, resilience, and entrepreneurship.

Key Takeaways

Effective growth: Tina scaled by streamlining inventory with barcodes, software, and smart product expansion.
Honest content creation: Your content creation strategy should be rooted in authenticity and community: post what feels true to you and don’t be afraid to talk to the camera.
It’s okay to sell out: Embrace selling out—you’re just building the hype.
Leadership and boundaries: Being a boss means setting boundaries and putting leadership before friendship.

Special guest Tina Nguyen

Founder of XXL Scrunchie & Co.

Tina is an artist, entrepreneur, and founder of XXL Scrunchie & Co. She started painting murals professionally at 23, and by 25 she launched a scrunchie brand that grew beyond her wildest dreams!

Her journey wouldn’t be the same without her hardworking parents who came to Canada with nothing and built a life for their family. Tina’s parents inspire her hustle every day and have helped her in any way they could from the start!